
Trust is Your Number 1 Brand
Do you ever look around and wonder which of your professional associates you can implicitly trust? Take-in the good advice that Tara Lubin gives for success in servicing her residential real estate clients. Say you are talking with two people with identical services and price offerings. One person comes across as boring and impersonal. The other is engaging, sincere, and brings market intelligence to the conversation. Which one would you rather do business with? If you are wo