If you know me, you know my personal brand:
Lighthearted, low key, creative to a fault.
So, the question I have for you is, ‘What’s your personal brand’?
Are you a visionary, or status quo person?
An expert in the field, or newbie?
Perhaps serious as a stone, or whimsical?
Whatever people are saying about you, this is your personal brand. And here is the thing to be sure of, you are in the control of how people perceive you, and how they define your brand.
Maybe you are not challenging the world to “Think Different”, or feel as though you need to tell us to “Just Do It.”
But let’s face it, your personal brand is, in many ways, similar to a corporate brand. It is who you are, what you stand for, the values you embrace, and the way in which you express those values. Just as Apple or Nike uses their slogan and brand to communicate to customers - and stand out from the competition - your personal brand does the same for you.
So, is it time communicate your unique identity and clear value to potential employers and clients? Then first create a list of your personal strengths and weaknesses. Ask yourself these seven questions and brainstorm away:
1. In which areas of work do I excel?
2. What motivates me?
3. What characteristics have others complimented me on?
4. Which projects have others had to help me with repeatedly?
5. Which roles seem to drain my energy?
6. Which projects can I spend hours on without feeling overwhelmed or tired?
7. What are people saying about me to others?
If you are pondering answers these questions, ask friends, family, and co-workers how they would describe you. Once you are more aware of the different facets of your personality, you can decide how best to brand them.
Keep in mind that many people struggle to choose a specific niche because they don’t want to limit themselves. Realize that your personal brand, like many corporate brands, will change as your career grows. The best strategy is to choose a particular area you’d like to focus on and let it evolve over time.